Business Insider Rewrites the Ad Data Story with SÁGA reACT

NEW YORK, NY (MAY 3, 2024) — Today, Business Insider unveils SÁGA reACT, an innovative advertising product solution powered by Artificial Intelligence. In anticipation of the post-cookie era, Business Insider introduces SÁGA reACT to customize and target ads without cookies.

Pioneered by humans and trained by generative AI, SÁGA reACT integrates cutting-edge tech to analyze content to corresponding reader reactions. Through analyzing Business Insider’s journalism, it unlocks a deeper understanding of how people-centric content resonates with audiences. 

“SÁGA reACT allows our partners to create meaningful connections and experiences that are unique to our content,” says Erin Hennesy, Vice President, Ad Products Innovation. “When we develop products, we start with what is core to Business Insider. In this case, it’s person-first storytelling. This form of storytelling resonates most with our 100 million global users who come to us and, in turn, generate millions of data points daily.”

“We are rewriting the data story through our product innovation with a revolutionized approach to research,” says Hannah Diddams, Senior Vice President, Global B2B Marketing & Creative Studios. “Our proprietary research was integral in SÁGA reACT’s development, revealing that readers respond best to ads that surround people-centric stories. Storytelling works for us as a newsroom at Business Insider, and we know that this works for advertisers on our platform as well.”

The creation of SÁGA reACT falls squarely into Business Insider’s larger mission to advance its core pillars in business, tech, and innovation. The new ad solution further expands Business Insider's robust portfolio of ad offerings for partners.