New Stagwell Research Reinforces Advertisement Opportunities Alongside Publishers’ News Coverage

NEW YORK, NY (May 15, 2024) — Today, Stagwell reveals the results of its groundbreaking 50,000-respondent survey analyzing brand safety proving that it is safe for brands to advertise adjacent to quality journalism regardless of topic. 

Consumers in the study interpreted ads placed adjacent to stories covering top voter issues like crime, inflation, or immigration as positively as ads placed next to stories on business, sports and entertainment headlines.  

“Stagwell's new research demonstrates that partners can confidently and safely place advertisements alongside news coverage. In fact, it shows that it's a smart investment with clear positive returns,” Maggie Milnamow, Chief Revenue Officer at Business Insider and Senior Vice President of Axel Springer.

“Throughout this year, Business Insider has seen increases in advertising partners, as well as their spending levels. Brands want to be promoted alongside our award-winning business, tech, and innovation journalism because it is trusted by 100 million monthly readers across the ideological spectrum.”

Read the press release from Stagwell here, and dive into the research here.