As an industry, we are fixated on reaching and marketing to the next generation of consumers. Recently, Millennials have borne the brunt of this obsession. But does painting an entire generation with the same brush really make sense?
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As an industry, we are fixated on reaching and marketing to the next generation of consumers. Recently, Millennials have borne the brunt of this obsession. But does painting an entire generation with the same brush really make sense?
Read More